I'm a Senior Product Designer with 10 years of experience.I began my career as a graphic designer and transitioned into the UX field by freelancing across different markets and industries through BossaBox, designing for startups and established companies at very different stages of maturity. That range shaped how I think about product problems. From there I joined James Delivery, a food delivery platform backed by one of Brazil's largest retail groups, where I deepened my expertise in marketplace and consumer experience. I'm now at Just Eat Takeaway, as part of the innovation team. I'm a designer dedicated to Retail Media, working across B2B and B2C products in over 25 countries.

I care about the quality of the thinking as much as the quality of the craft, and I'm at my best when the problem is complex enough to require both.