Redesigning the digital experience for a health insurance product, with clarity and accessibility at the core.
Product Designer consultant: sole designer in a 4-person squad
Freelance via BossaBox: product, tech and UX consultancy
Challenge
Vivest offered four financial and health products to over 122,000 users, but each one lived in its own silo. Policyholders navigating health coverage, pension plans, and loans had no unified experience to rely on. The engagement wasn't about adding features, it was about identifying the right foundation to build from.
dashboard
Vivest offered health insurance, pension plans, loans, and life insurance, but each product lived in its own silo. Users who held multiple products faced a fragmented, confusing experience with no unified entry point. A 2.4 app store rating against a market average of 3.6–4.1 was the clearest signal that something was broken.
app
A mobile-first application for health plan members to find accredited doctors and specialists, manage their coverage, and access essential plan information, all from one platform.
