An e-commerce platform built from scratch to support 200+ franchise stores across Brazil.
UX/UI Freelance work
2020
context
Multicoisas is a retail franchise with several stores in Brazil. This project was conceived at the beginning of the pandemic when many of Multicoisas’s stores were shutdown as a result of lockdowns, and the owners had two challenges to solve quickly: the lack of a digital environment to keep the business going and the shortage of sales and distribution processes.
desktop
Multicoisas has stores located throughout Brazil, and one aspect that makes the brand unique are the variety of their inventory and the in-store support provided by staff to help customers find the products they need. Our challenge was to translate this experience into the digital realm, focusing on improving the information architecture to enhance product findability.
mobile view
