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My relationship with design and why a Red Hot Chili Peppers concert has changed my life

At the beginning of 2011, I discovered that Red Hot Chilli Peppers would perform at Rock in Rio in September. They are one of my favorite bands of all time and that was a unique opportunity. However, being a student, I couldn't afford the tickets. I then decided to get an internship so that I could pay for the trip.

And that was how I got my first work experience, at Wsete Design (a small agency in my hometown). This period provided me with the basics of visual language and the opportunity to migrate to web design a while later. It was there that I started working in the digital universe by building websites for small companies that were still taking their first steps into this world.

Sometime later, in 2015, I joined Neuari, an agency that deals with digital products, and was a pioneer at launching digital courses in Brazil. It was there that I understood the strategic role of design and learned what product vision and value proposition are, as well as many other concepts. My main role was to build sales and landing pages, always looking after optimizing them to convert more leads.

Three years later, I started to migrate and specialize as a UX designer, working on some projects as a freelancer. In early 2019 I applied and joined the Bossabox network as a freelance product designer. They're a startup that composes technology squads to build or develop digital products. It was an intensive period of a lot of learning and challenges in different markets and experience with companies at different levels of maturity.

More recently, in 2021, I joined James Delivery, a marketplace retail delivery app. As a senior product designer for the payments squad, my role is to propose the best user experience by promoting and applying quantitative or qualitative research, applying dynamic UX, documenting product decisions, and developing new product interfaces, through close collaboration with developers and the product owner.